Mortgage Company

Mortgage Company

357% lower cost per lead for a Mortgage Company

The business provides a variety of services to help their client, who have financial hardship, regain their financial freedom.

The Challenge

The client had ran ads through Facebook but with no success.

The Strategy

  • We analyzed the data and launched test campaigns to first find the best message to direct their potential clients.
  • After we choose the best performing message we optimized the audience, which resulted in reducing the cost per lead from $25 to $15 in the first month.
  • After evaluating the results in the beginning of the second month we noticed that the conversions are coming mainly on Facebook feed and from certain states which let us optimize the campaigns to show them on Facebook feed and on specific states only.
  • This resulted in reducing the cost per lead to $7.

The Results

  • 357% lower cost per lead for a Mortgage Company
  •  Cost Per Lead less than $7

Are you ready to take your business to the next level with a trusted marketing partner? Book a discovery call to learn more!

Matt Panek, Lead Strategist